How a startup can do branding by its own?

It is a very challenging doing your own business and focus into the amount of work involved in order to bring the ideas into reality. For many go-getting companies the track to success goes hand in hand to faults, and mistakes. So, how to make sure that your startup don’t end up facing the wrong direction?

One of the most easiest solution is to get help from agency which does startup branding otherwise if you want to do cost cutting you can do startup branding on your own after doing a little research. A well planned branding strategy for a startup acts as a roadmap which can help in the growth of your startup. The only concern is that startup branding can be a tough process as branding not only involves logo designs. It is a process which involves thinking about unique name for your startup unique and catchy logo design and marketing all these things combines startup branding.

Benefits

Startup branding helps to change the mind-set of the clients or customers to larger extent as it creates an image in the minds of customers. So it is very important to do branding in such a way that it creates a memorable mark in the customer’s minds.

• Confers a unique characteristic.
• It makes your market presence to stay
• Brandings helps you to increase the visibility.
• It satisfies your customer
• It makes a good reputation online

Features

For a successful startup branding there are certain information requirements which helps in building a brand. These are as follows:

-Name of your startup

-Catchy Logo

-Marketing strategies

-Story of your startup like how it started and what problem it solves

-USP of your startup

-Website with good amount of information

How startup branding can be done

In order to create competitive edge in the market and to stand out startup has to invest into branding which can be done in the following ways:

A) Website: Creating a website is essential. This is the first and utmost place where customers or clients will look for or search you. If your startup does not have a well-designed web site, you definitely will be lacking behind and not likely to grow. Most importantly creative webpages must be designed to attract the potential customers. Although creating a good website consumes time but pays off very well.

B) Utilisation of social media: One of the easiest methods to do branding of any venture is to use the social media which is a fruitful platform which helps in building startup identity.

C) Register as an entity: Get your startup registered as private limited company or LLP or a Registered Partnership firm as getting registered under government creates confidence among the customers as your startup will be more visible.

D) Logo Design: A good logo design leaves a memorable remark in the minds of customers. Logo is the representation of your brand and is used as a marketing tool by mist of the ventures.

E) Brand registration: After developing your logo its registration is of utmost importance as in today’s competitive market people tend to copy ideas as well as logos. It is best to register it in its first place so that you can protect your brand from being used or misused by your competitors. Get your trademark registration done.

F) Get DPIIT Registration: Get your startup be recognised and registered under DPIIT. Under this you just need to apply to the DPIIT department and convince by making online application as to how you have unique business model and your startup tends to solve any problems of the economy or society. After department gets convinced that you have unique business idea then your startup will be recognised under the DPIIT and you will get the certificate.

G) Marketing strategy: Startup Branding requires consistent marketing. You can make use of regular social media posts, getting online reviews about your business, through content writing on your website or telling your startup story etc.

H) Performance analysis: After doing all the steps it is necessary to set a benchmark or a metric so that you can judge your startup’s performance to make sure you are on the right track. If any deficiency is found it can be corrected and worked upon. As identifying where it’s going wrong at the right time is essential. It can protect your startup from any failure.

Conclusion

The above mentioned points will help you to get more customers, build customer relationship and eventually keep your brand more visible and in the minds of customers. It’s not always that you need to spend a lot of money on marketing it’s also about the time and efforts you put into your business to make your startup successful.

CS Vaishali Verma

Ideas are easy but Implementation is hard. If you're seriously passionate about something and you work hard, then I think you will be successful. Neusource helps you to make your start up successful.